One Brand, Every Touchpoint.
A logo alone won't keep your brand consistent once five different people are designing five different things. A full identity system — color, type, logo usage rules — keeps everyone on the same page.
Every brand identity project includes.
Logo System
Primary logo, secondary mark and a simplified icon version for small spaces.
Color Palette
Primary and secondary colors with exact hex, RGB and CMYK values for print and screen.
Typography System
Heading and body fonts chosen for both personality and everyday legibility.
Brand Style Guide
A PDF reference covering logo usage, spacing, color and type rules — the document you hand to any freelancer or agency.
Core Templates
A business card, letterhead and social profile kit designed in your new system.
Built for businesses like yours.
- Startups preparing to pitch investors or launch publicly
- Businesses that have outgrown a DIY Canva logo
- Teams bringing on multiple freelancers who need one reference
- Rebrands consolidating years of inconsistent design
for a full identity — logo system, color, type and a style guide PDF.
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Brand Identity in practice.
Lumen & Co. — Full Rebrand
Branding
Verve Wellness — Brand Identity
Branding
Common questions.
How is this different from just a logo? +
A logo is one asset. Brand identity is the full system around it — color, type, usage rules — so anyone designing for you produces something that still looks like your brand.
How long does a full identity take? +
Most brand identity projects take 2–3 weeks depending on scope and how quickly feedback comes back.
Will I get a style guide I can actually use? +
Yes — a clear, practical PDF, not a 40-page corporate manual. It covers exactly what you and any collaborator need to stay consistent.
Ready to start your brand identity project?
Tell me about your project and I’ll reply within 24 hours with next steps and a rough quote.
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