A Law Firm Site, Designed Process-First.
A self-directed website concept for a fictional corporate law firm — built to show the full process, from wireframe through to structured data, not just a finished screen.
This is a self-directed concept project, not a client engagement — built to explore a brief and demonstrate range, not to document a real business's results. Every image on this page is genuine design work; the client is not.
What I set out to explore.
The brief I set myself: a corporate law firm site that reads as trustworthy and established, works properly on a phone (a surprising number of law firm sites still don't), and is built on a real technical SEO foundation instead of design alone.
Design decisions along the way.
Wireframe Before Visual Design
Structure and hierarchy decided before any color or type choices — so the layout works on its own merits, not just because it looks good.
Mobile Considered From the Start
The mobile layout designed alongside desktop, not adapted afterward, since most traffic to a site like this arrives on a phone.
A Scalable Practice Area Template
One flexible page template built to cover every practice area consistently, rather than a one-off page per service.
Schema and Technical SEO Built In
Organization, LocalBusiness, Service, FAQPage and Review schema planned alongside the design, not bolted on afterward.
A closer look.
Wordmark and anchor monogram for the firm identity.
Mobile layout, designed alongside desktop rather than adapted after the fact.
Individual practice area page template, built to scale across every service the firm offers.
The technical SEO and schema markup strategy behind the site — the part of a website project that doesn't show up on screen but decides whether anyone finds it.
- Full site wireframe and information architecture
- A responsive practice-area page template
- Mobile-specific layout
- A complete schema.org structured data strategy
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